The ultimate guide to content strategy and content governance
Since the introduction of the internet, the way consumers shop has changed. Consumers compare and contrast the information available to them online before making a buying decision, and as a result, traditional marketing methods are becoming less effective. Yeah we’re talking about you, outbound marketing!
Chapter 1: Why content is key to your digital marketing strategy
“A brand that answers these questions at just the right time scores a double win: It helps improve a consumer's life and stands to gain a competitive advantage over brands that don't.” - Google
There are over 4.9 billion global internet users who on average use the internet for 7 hours per day - Datareportal
It’s estimated that in Google Search alone there are 63,000 searches a second - HubSpot
Over 39% of users click on the first search result - First page sage