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Unleash the power of a composable CMS for a better customer experience

Liv TurnerCampaign manager
less than a minute13 March 2023

In today's highly competitive business world, a seamless and personalised customer experience is essential for organisations to remain competitive. Customers expect to access content and services from anywhere and in whatever way suits them. Successful businesses need to deliver content to multiple platforms using the technology best suited to each individual channel. This is where a composable CMS comes in.

TL;DR Composable CMS

A composable CMS empowers businesses to efficiently manage their content and create personalised customer experiences in a more flexible, modular, and scalable way. In this blog post, we'll cover what a composable CMS is, how it can improve customer experience, and how to gain a competitive edge.

What is a composable CMS?

A composable content management system (CMS) is a modern CMS that uses APIs and modular components to enable businesses to create personalised digital experiences for their customers. Instead of offering a one-size-fits-all solution, a composable CMS allows companies to break down their content management needs into smaller, more manageable parts. This makes it easy for them to create unique customer journeys tailored to individual customers.

The critical technologies behind a composable CMS are APIs. APIs enable businesses to easily integrate different technologies into their website or application, such as e-commerce platforms, marketing automation tools and analytics software. By using APIs, companies can create a digital ecosystem tailored to their specific needs, allowing them to deliver excellent customer experiences and stay ahead of the competition.

How a composable CMS can boost customer experience

A composable CMS can help you provide customers with a more personalised, consistent, and delightful experience.

Creating personalised experiences

Composable content management systems are becoming increasingly popular among businesses today due to their many benefits. One of the most significant advantages of a composable CMS is creating unique user experiences that meet specific needs. Businesses can create digital experiences tailored to individual users using modular and reusable components, resulting in higher engagement rates and customer satisfaction.
For example, a travel company could use a composable CMS to create a personalised trip planning experience for its customers. By connecting to various "best-of-breed" systems – such as weather APIs, flight booking APIs, and hotel booking APIs – the composable CMS could generate a personalised itinerary for each customer based on their preferences, past travel history, and real-time weather conditions. This would result in a highly personalised and relevant trip planning experience for each customer, increasing their customer experience, satisfaction and the likelihood of repeat business.

Improving SEO

In addition to providing custom experiences and improving website performance, a composable CMS can also benefit search engine optimisation (SEO) by allowing businesses to create SEO-friendly content that is easily indexed by search engines. By allowing businesses to control how their content is displayed and structured, a composable CMS can help ensure that their website ranks higher in search results, attracting more organic traffic and potential customers. And, because a composable CMS allows businesses to iterate and update content quickly, they can keep their website fresh and relevant, improving SEO.

Maintaining consistent brand messaging

A composable CMS allows businesses to create and maintain consistent brand messaging across all channels. By using APIs to connect to all of their platforms and channels, companies can manage their content in one place – creating it once, and publishing it everywhere. This approach provides a cohesive experience across all touchpoints, allowing companies to establish a strong brand identity and build customer loyalty.

Flexibility in content management

Furthermore, a composable CMS provides businesses with flexible content management tools, making creating, managing, and updating content easy. Companies can quickly adapt to changing customer needs and ensure that their website or application is always up-to-date with the latest information and promotions.

Enhancing agility

According to the Harvard Business Review, agile methodologies are beneficial for managing large-scale digital transformations, resulting in faster time-to-market, better quality, and improved alignment with customer needs. A composable CMS can further enhance this agility by enabling rapid iteration and deployment of content, improving developer productivity, and creating a more customised, flexible, and modular front-end experience. Using a composable architecture also allows for easy scalability and adaptability. As business needs evolve and technology advances, a composable CMS makes it easy to swap out elements of your ecosystem when they no longer meet your requirements or your business strategy changes. This level of flexibility allows businesses to respond to market changes quickly, stay ahead of their competitors, and deliver quality customer experiences.

A composable CMS gives businesses the flexibility and agility they need to create great customer experiences. By allowing companies to create custom experiences, improve website performance, maintain consistent brand messaging, increase engagement and loyalty, and manage content flexibly, a composable CMS can help businesses differentiate themselves from their competitors and gain a competitive edge.

Contensis: Your composable CMS solution

At Zengenti, we understand the importance of delivering exceptional customer experiences. That's why we've created Contensis, our composable CMS, specifically designed to meet the needs of businesses today. Our platform gives companies the flexibility and agility to create personalised and consistent customer experiences.

To make it even easier for Contensis customers to integrate their various business technologies with their front-end websites, we've recently introduced our new deployment platform centred around a technology we call Blocks.

Blocks allow you to deliver your site using any web framework you choose and to efficiently and seamlessly integrate any other solution into your Contensis-powered site – no matter the technology you use.

Ready to unlock the power of a composable CMS like Contensis? With Contensis, you can easily integrate different components into your website or application, and our platform is highly scalable so that you can adapt as your needs change. We're committed to helping businesses achieve their customer experience goals with our composable CMS solution.

Liv TurnerCampaign manager

Liv is a campaign manager at Zengenti. Her background is in creative branding, advertising and marketing, where she’s worked across a range of sectors.

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