View context in a form response
Log in to add to favouritesPage last updated 17 August 2026
When a form has context capture switched on, each response carries a record of how the person arrived. You read it on the response itself.
Open the context for a response
- Open the form response.
- Select the Context tab, next to Response.
Response holds what the person filled in. Context holds everything about how they got there.
Any value can be copied with the copy control beside it, which confirms with Copied.
What the tab shows
UTM parameters
Where the visit was tagged as coming from. These are the values a campaign matches on.
| Field | What it tells you |
|---|---|
| UTM source | The platform or place the visit came from |
| UTM medium | The kind of channel it arrived through |
| UTM campaign | Which campaign brought them, matched on the campaign's UTM Campaign ID |
| UTM content | Which specific link or creative, where your links distinguish them |
| UTM term | The search term, where one was passed |
Click and ad tracking IDs
Identifiers added by advertising platforms when someone arrives from a paid placement. Contensis records whichever is present:
- Google click ID (gclid)
- Microsoft click ID (msclkid)
- Facebook click ID (fbclid)
- X click ID (twclid)
- TikTok click ID (ttclid)
- LinkedIn ad tracking ID (li_fat_id)
- Campaign Manager 360 click ID (dclid)
These are useful when reconciling responses against the reporting in the ad platform itself.
Visit
| Field | What it tells you |
|---|---|
| Submitted from | The page the form was submitted from |
| Referrer | The page they were on immediately before |
| Form started | When they began filling the form in, which read against the submission time tells you how long it took |
Visitor
| Field | What it tells you |
|---|---|
| Country | The country the visit came from |
| Audiences | Which personalisation audiences they matched |
Empty fields are normal
The tab shows what was available when the form was submitted, and most responses will not have all of it.
Somebody who typed your address straight into their browser arrives with no UTM parameters, no referrer, and no click IDs, so those fields are empty. That is a complete and correct record of an untagged visit, not a fault.
Responses submitted before context capture was switched on for the form have no context at all.
Getting context out of Contensis
Context is not only readable one response at a time. It can be added to the responses listing as columns, through the manage columns control, which means you can see attribution across every response at once rather than opening them individually.
That also determines what reaches an export. The CSV export includes only the columns shown in the listing, so context appears in an export if, and only if, you have added those columns first.
Worth doing before you export rather than after. Filtering a listing to one campaign, exporting it, and then finding the file has no campaign column in it is an easy mistake to make, and the export gives no hint that anything is missing.