What are custom attributes in Contensis personalisation?

In Contensis personalisation, custom attributes let you go beyond the standard characteristics provided by the system. They allow you to define signals that are specific to your organisation, your site, or your audience. This gives you greater flexibility and precision when targeting content for your visitors.

Custom attributes help you personalise experiences using data that is unique to your needs, rather than relying only on default signal attributes like location, device type, or language.

A custom attribute is a characteristic that you define. You can use it as part of a signal to help identify and group visitors.

For example, you might create custom attributes for:

• Membership level, such as bronze, silver, or gold
• Subscription type, such as free or premium
• Interests, such as sports, technology, or arts
• Any other specific data you collect about your visitors

Each custom attribute can have a type, such as a string, number, or boolean, and can be used when building rules in your signals.

Custom attributes allow you to define signals in a way that reflects your visitors and your goals.

For example, you could create a custom attribute called customerTier and use it in a signal to identify all gold members. You could then create an audience that uses this signal to show premium offers to those members.

Here are some examples of custom attributes you might define:

• Resident type (for example, private resident, business, or charity)
• Service user group (for example, waste services, housing support)

• Applicant status (for example, undergraduate applicant, postgraduate applicant)
• Course of interest (for example, engineering, arts, or business)
• Alumni type (for example, recent graduate, donor)

• Flexibility: Shape your personalisation based on data that truly matters to your organisation.
• Precision: Combine default and custom attributes to define highly specific audiences.
• Consistency: Use consistent attribute definitions across signals and audiences to simplify management and make your personalisation easier to maintain.