Brand voice - overview

Brand voice defines the personality, tone, and language standards your organisation uses when communicating with its audience. In Contensis, brand voice guides AI-assisted content so generated and transformed text remains consistent, inclusive, and aligned with your organisation’s values.

Using brand voice helps teams scale content creation with AI while maintaining editorial quality and governance.

A brand voice can influence:

• Tone and personality of generated content
• Reading ease and accessibility level
• Inclusive language preferences
• Terms or jargon to avoid

Once published and assigned, the brand voice is automatically used by AI features across supported areas of Contensis.

• System administrators and Brand managers can create, edit, publish, and assign brand voices.
• Authors benefit from on-brand AI outputs but cannot modify brand voice settings unless permitted.