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Oct02
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Structure, governance and scalability

Join Robert Mills, content strategist and founder of Fourth Wall Content, as he explores how structured systems, from information architecture to governance, can bring order to content chaos and enable scalable, sustainable content operations.

About this webinar

Building on the foundations established in our first webinar, this session delves into the systems that power effective content operations. Learn how to create, manage, and scale your content through structured approaches that bring order to content chaos. We'll explore the essential components of content systems—from information architecture to content modeling to governance frameworks—and provide practical strategies for building scalable content operations. This webinar is perfect for content strategists, managers, and practitioners looking to move beyond ad hoc content creation toward systematic, sustainable content management.

Key takeaways

  • Understand the key components of effective content systems and how they work together

  • Learn foundational principles of information architecture to create intuitive content structures

  • Understand content modeling approaches that improve efficiency and consistency

  • Discover governance frameworks that maintain content quality as your organisation grows

  • Explore scalability strategies that allow your content operations to evolve and expand

  • Gain practical approaches to overcome common content system challenges

  • Leave with actionable steps to start implementing more systematic content practices

Speakers

Robert MillsContent strategist

Robert Mills, founder of Fourth Wall Content, specialises in content strategy, design, and operations. He has worked with clients like NHS England, Marie Curie, and the RAF. A journalism graduate, he’s an experienced writer, editor and speaker. He's also a grader and coach for UX Content Collective.

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