About this webinar
This final webinar in our series focuses on how to measure, optimise and demonstrate the true value of your content. Learn to move beyond vanity metrics to meaningful measurement approaches that connect content directly to business outcomes. We'll explore frameworks for selecting the right metrics, techniques for testing and optimising content, and strategies for communicating content value to stakeholders. This practical session is essential for anyone responsible for proving content ROI or driving continuous content improvement.
Key takeaways
Understand what content performance really means and why measurement matters
Learn how to identify and track metrics that align with business objectives
Discover a framework for measuring content across the entire customer journey
Master practical approaches to content testing and data-driven optimisation
Develop techniques for translating performance data into compelling stories for stakeholders
Overcome common measurement challenges like data complexity and attribution
Leave with a practical roadmap for implementing performance measurement in your content operations
Speakers
Robert Mills, founder of Fourth Wall Content, specialises in content strategy, design, and operations. He has worked with clients like NHS England, Marie Curie, and the RAF. A journalism graduate, he’s an experienced writer, editor and speaker. He's also a grader and coach for UX Content Collective.