Thanks to the internet, the way consumers shop has changed and as a result, traditional marketing methods are becoming less effective.
Luckily with the change in buying behaviour, there has also been a change in marketing strategies. That is where content marketing comes into play.
Traditional marketing activities aren't as effective as they once were, so the way we approach consumers has to change.
Content needs to be high quality to help your business reach their goals. Also be sure you know what you're trying to achieve when creating content.
There is no point having great quality content, if you haven't got a content governance plan in place.
Mike is a campaign manager in our marketing team. His background is in digital marketing, specialising in search engine optimisation and pay per click advertising.
Danielle is a campaign manager working within the marketing team. Her background is in global B2B marketing, with a focus on digital marketing campaigns.