Free template: User persona
Build evidence-based user profiles that guide better content decisions. Our free user persona template provides a structured framework to help you document real user insights and create personas that your team will actually use.
Overview
User personas are only valuable when they're based on solid research and genuinely inform content decisions. This template helps you move beyond generic demographic profiles to create detailed, actionable personas grounded in real user needs, behaviours and contexts.
Use this template to:
Document user research findings in a clear and accessible format.
Capture goals, challenges, behaviours and questions for each user segment.
Create personas that help teams make confident content decisions.
Identify content gaps and priorities based on user needs.
Share user insights across design, content and product teams.
Created by
Robert Mills, founder of Fourth Wall Content, specialises in content strategy, design, and operations. He has worked with clients like NHS England, Marie Curie, and the RAF. A journalism graduate, he’s an experienced writer, editor and speaker. He's also a grader and coach for UX Content Collective.