Free template: Content personalisation strategy
Create a roadmap for delivering tailored digital experiences. Our free content personalisation strategy template provides a clear framework to help you design and implement a strategy that increases engagement, builds trust, and delivers measurable results.
Overview
Personalisation is no longer a nice-to-have. Whether you’re a university, council, or enterprise organisation, your audiences expect content that reflects their needs and intent. This template helps you cut through the complexity by guiding you step by step — from defining objectives and segmenting audiences to mapping personalised content and setting up an implementation roadmap.
Use this template to:
Define business goals and success metrics for your personalisation strategy.
Identify and segment your audiences based on behaviour and needs.
Plan content variations across web, email, and campaigns.
Ensure compliance with data privacy regulations while collecting and using data.
Build a roadmap that scales from simple personalisation to advanced targeting.
Created by
Robert Mills, founder of Fourth Wall Content, specialises in content strategy, design, and operations. He has worked with clients like NHS England, Marie Curie, and the RAF. A journalism graduate, he’s an experienced writer, editor and speaker. He's also a grader and coach for UX Content Collective.