Create consistent, high-quality content with our free standards template
Use our free content standards template to define and document your organisation’s core content requirements.

Overview
Inconsistent content can confuse your audience, weaken your brand identity, and slow your content production. That’s why establishing clear content standards is essential. Our free content standards template helps you define and document your organisation’s core content requirements, from audience needs to brand guidelines, technical compliance, and governance practices.
This template includes sections for:
Define the strategic goals your content needs to support and set measurable success metrics.
Identify key audience segments and understand their challenges and content preferences.
Ensure your tone, voice, and visual identity remain consistent across all content.
Document roles, review processes, and change management strategies to maintain content standards over time.
Created by
Ryan is a product owner and content strategist in the team behind Contensis.com. With a background in marketing and copywriting, Ryan also delivers in-person training and webinars for Contensis users on subjects including content modelling, content design and writing for the web.